The Gold Standard: Lindsey Jacobellis, Snowboard Cross

One of the most decorated female snowboarders in history goes for her elusive gold

February 13, 2018
One More Try -- Lindsey Jacobellis goes for her elusive gold medal in PyeongChang on Feb. 16. 

Hey! Did you notice the Winter Olympics are happening right now?
And, as we predicted last week, America is now in love with Team Toyota snowboarder Chloe Kim after her dominant gold medal-winning performance in ladies' halfpipe yesterday.

If you want to keep up with Team Toyota’s victories in PyeongChang, visit the Olympics page on My Toolbox by clicking here.  
Now, let’s talk about a Team Toyota athlete who has a chance to become one of the best stories of these Winter Olympics: Lindsey Jacobellis.
With 10 X Games titles and five World Championships, Jacobellis is perhaps the most successful female snowboarder in history. However, Olympic glory has famously eluded her. In 2006 at the Turin Games, Jacobellis was cruising to the gold in Snowboard Cross, but a premature celebration caused her to fall and settle for silver.
In the two Games since then, she has met a string of bad luck that kept her out of the medal round, for the medal round. So here she is in PyeongChang, a 32-year-old four-time Olympian searching for the one title she hasn’t been able to win.
Before she took off for PyeongChang, Jacobellis stopped by Toyota’s headquarters in Plano to talk about her goals and accomplishments, and how she’s taking action to inspire a new generation of female snowboarders.
Be sure to watch Jacobellis go for gold in Snowboard Cross on Feb. 16. To watch The Gold Standard: Lindsey Jacobellis, click here. 

By Dan Nied

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