Sleek at SEMA

Toyota takes to Vegas with the quickest C-HR ever, and a series of Camry builds from the top names in NASCAR

November 08, 2017
It’s known as SEMA. That’s short for the Specialty Equipment Market Association show. And in recent years, the annual Vegas party has served as a showcase for Toyota’s most daring and distinguished project cars.
So what did we have this year?
Well, when SEMA kicked off last week, Toyota was ready for the hype. The star of the show was the C-HR R-Tuned, the quickest Compact Utility Vehicle on the planet.
Toyota also turned over Camrys to television personality Rutledge Wood and NASCAR drivers Martin Truex Jr., Kyle Busch, Denny Hamlin and Daniel Suarez, who each created builds in their own image.
We could tell you more, but we’d rather show you. Take a look below.
And, if you want to see all the action, check out our SEMA video, by clicking here.

And if you want to check out the Twitter buzz on these builds, click here. 

C-HR R-Tuned

The C-HR has been turning heads since it came onto the scene earlier this year. And this 600-horsepower version is only going to add to the hype. It’s the quickest CUV in the world, clocking a 1:25.22 lap at Willow Springs International Raceway’s 2.5 mile track. It goes from 0-60 in 2.9 seconds, and produces 1.2g of braking force and 1.7g of lateral acceleration. 

Rutledge Wood Camry

Hey, if you’re going to do a special build for the flashiest show of the year, it’s not a bad idea to not only invent your own color (in this case, “Blurple”) but also to print your own parts. Top Gear America host Rutledge Wood did just that with this wide-body, road-going Camry. The hood, front and rear bumpers, and other parts were created with 3D printing technology. 

Daniel Suarez Camry                                                                        

Suarez, the 2015 NASCAR Xfinity Series Rookie of the Year teamed with the Motorsports Technical Center to create this elegant but sporty build. The front splitter and rear wing were custom designed to work in tandem and produce usable downforce at highway (or track) speeds. “I wanted to keep the Camry’s athletic, refined aspect, but morph it into a track-ready vehicle,” Suarez says. 


Denny Hamlin Camry

Wouldn’t it be convenient to spend a day running laps on the track, and then use that same car to go out on the town that night? That was Denny Hamlin’s inspiration when he teamed with Stephen Klitzsch of GMP Performance. The duo upgraded the wheels to 20x10-inch beauties, with tires that add about three inches to each side. The interior is built for both racing and street driving, featuring Recaro racing buckets with four-point harnesses for both driver and passenger. 

Martin Truex Jr. Camry
Truex and the Motorsports Technical Center built a road-going version of his No. 78 Camry Cup Car. It took six different shades of matte black before they found the perfect one. American Racing forged replica wheels of Truex’s on-track sled, and the front splitter and rear lip spoiler create functional downforce. 

Kyle Busch Camry

In a nod to his image on the track, NASCAR’s 2015 champion brought some attitude to his Camry build, teaming with longtime NASCAR collaborator Chuck Gafrarar of Chuck G Fabrication. They put metallic finishes on the A-pillars, front bumper and roof, and added a custom ducktail rear wing. And if you’re wondering what this bad boy is called, take a look at the hood. It’s emblazoned with “Rowdy Edition II” badging. Plus, Busch’s Camry garnered plenty of buzz on Twitter.



Black Panther Inspired Lexus LC Concept

Lexus teamed with Marvel Studios to create this nod to one of the coolest super heroes of all time. The LC was already awesome, but this version incorporates a pulsating underbody glow, panther claws on the side mirrors, a Black Panther mask inlay on the hood, a vibranium-powered core. Ok, that last one isn’t exactly true. Vibranium is a fictional metal from the Black Panther comics. But still, this may be the most unique LC in existence. 




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