Toyota

Say Hello to Yui and the Concept-i
January 04, 2017

Say Hello to Yui and the Concept-i

Toyota went to CES yesterday to show off its latest version of the future: a brilliant concept and user interface that team to create a warm, energetic experience for drivers of all skill levels. 


Agent of Change
December 14, 2016

Agent of Change

TMMK plastics team leader Wilbur Hackett overcame racial tension in the ’60s to become the first black team captain in SEC football history. Now, 50 years later, he and his trailblazing teammates get their due with life-sized statues at the University of Kentucky.


Let 'er RIT
December 14, 2016

Let 'er RIT

When Rochester Institute of Technology engineering students, off-road vehicles and Toyota judges collaborate, it's bound to be creative -- and messy. this year's sixth annual competition was no diferent. 


Urban Dweller
November 17, 2016

Urban Dweller

For five years, Toyota Motor Corporation President Akio Toyoda has talked about the need to bring to market vehicles whose emotional designs stir the heart. Cue the production-ready C-HR, which made its public debut at the Los Angeles Auto Show today.


A New Era in Manufacturing
November 15, 2016

A New Era in Manufacturing

When Toyota broke ground on Toyota Motor Manufacturing de Guanajuato yesterday, it wrote a new chapter in manufacturing and community relations. 


SEMA Extrema!
November 03, 2016

SEMA Extrema!

Take classic versions of some of Toyota’s greatest vehicles, pepper in current-day flair, and spice them up with extreme builds that seem to push what’s possible. What do you have? Toyota’s extremely cool SEMA run. 


In Brief: Jude Law Parties with RX
October 31, 2016

In Brief: Jude Law Parties with RX

Bigtime Hollywood actor Jude Law put on an impromptu stage show in London last week, and he used a Lexus RX to do it.


The Road Ahead
September 13, 2016

The Road Ahead

The Toyota National Dealer Meeting celebrated transformation, from innovative products to online sales processes to groundbreaking R&D.


To Boldly Go
August 25, 2016

To Boldly Go

Toyota got down and dirty when it unveiled the all-new 2017 4Runner TRD Off-Road models, hosting two groups of automotive journalists on expeditions to the FJ Summit in Colorado.


The Truck Whisperer
August 16, 2016

The Truck Whisperer

These days, everyone wants a truck. And that’s sweet news for Tundra and Tacoma Chief Engineer Mike Sweers. But we wanted to go a little deeper, so we asked him some questions about what goes into making trucks that are tough, dependable and meet the rigorous standards of our customers.



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