Toyota

Many Happy Returns
November 08, 2017

Many Happy Returns

As the popularity of leasing has increased, so has the supply of late-model, low-mileage used Toyota and Lexus vehicles. How are both brands managing this surge? By promoting the benefits of their pre-owned certified vehicle programs to customers and dealers.


Executive Insider: Ed Laukes
November 02, 2017

Executive Insider: Ed Laukes

We go in-depth with the new Marketing head about advertising, risk taking and NASCAR’s impact


Motorsports Day: Ask a Driver
November 02, 2017

Motorsports Day: Ask a Driver

At Motorsports Day in Plano Thursday, a few Toyota drivers took time to answer questions that came straight from team members. 


Toyota Turns 60 in the U.S.
October 31, 2017

Toyota Turns 60 in the U.S.

When Toyota launched its North American headquarters in a Hollywood, Calif., dealership on October 31, 1957, it was, no doubt, a frightening affair. Halloween notwithstanding, a Japanese car company making a foray into the U.S. market was a bold move 60 years ago. And its first vehicle, the Toyopet Crown didn’t turn out to be a screaming success either.


Cars We Wish We Still Made – Team Member Edition
October 31, 2017

Cars We Wish We Still Made – Team Member Edition

For our 60th anniversary, we asked what cars you wished we still made and we got a lot of responses. Here are our favorites. 


Patent Protector
October 24, 2017

Patent Protector

As Toyota’s in-house intellectual property attorney, Frederick Mau has seen it all: Flying cars, cloaking devices, a wearable aid for the blind. He’s even patented a bump on the Solara convertible.


 



Next-Gen Inventor
October 24, 2017

Next-Gen Inventor

Early on in her career, Rini Sherony knew she wanted to be involved in safety research that could change people's lives. Her work at the Collaborative Safety Research Center checks all of those boxes.
 


Nied to Know: HQ Check Road
October 24, 2017

Nied to Know: HQ Check Road

When Toyota built its new North American headquarters campus in Plano, you knew there were going to be a few cool features. So, once we heard about the Check Road – a track for testing vehicle quality – we had to “check” it out. 


An Automotive Icon
October 17, 2017

An Automotive Icon

The Ford Model T. The Chevrolet Corvette. The Porsche 911. The Toyota Prius. What do these four fundamentally different vehicles have in common? All are automotive icons. And the last on that short list is celebrating its 20th birthday.


Test Drive Classic: 1967 2000GT
September 26, 2017

Test Drive Classic: 1967 2000GT

Toyota only made 351 2000GTs. Today, they’re being sold for up to seven figures. And, thanks to Toyota of Hollywood owner Craig Zinn – whose love of the car dates back to the beginning – we managed to get up close and personal with Toyota’s classic sports car. Take a look. 



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