Lexus Group Vice President Jeff Bracken is excited about the future of the brand. And with bolder styling, forward-thinking customer service programs and the brand new LC 500, he has plenty of reasons to be.
Lexus held its National Dealer Meeting last week, gathering at the Kokugikan—Tokyo’s sacred temple of sumo wrestling—highlighting a 2,000-year old culture and a new understanding of omotenashi, or hospitality.
As Alicia Keys sings in her ode to New York: “These streets will make you feel brand new, these lights will inspire you.” The RAV4 Hybrid, Lexus RX and Scion iM and iA had similar effect at the New York Auto Show this week. Take a look.
How do you take the best-selling vehicle in your brand’s history and make it even more appealing? If you’re Lexus and the vehicle in question is the RX, the answer is now on display at the New York International Auto Show.
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