Lexus

Lexus Rising
November 03, 2016

Lexus Rising

Lexus Group Vice President Jeff Bracken is excited about the future of the brand. And with bolder styling, forward-thinking customer service programs and the brand new LC 500, he has plenty of reasons to be. 


Raising the Bar, Again
November 03, 2016

Raising the Bar, Again

Lexus held its National Dealer Meeting last week, gathering at the Kokugikan—Tokyo’s sacred temple of sumo wrestling—highlighting a 2,000-year old culture and a new understanding of omotenashi, or hospitality.


Lexus’ Speedy SEMA Look
November 03, 2016

Lexus’ Speedy SEMA Look

When SEMA rolled around this week, Lexus was eager to show off some agile steel, unveiling customized versions of the LC 500, GS F and RC F.


A Double Play
August 30, 2016

A Double Play

To keep pace with its growth, Lexus is opening two new dedicated PDCs in Atlanta and Orlando. Southeast Toyota, which has been helping to carry the load, also stands to benefit.


Worth the Wait
January 12, 2016

Worth the Wait

Production vehicles usually bear little resemblance to the concept cars that inspired them. But the Lexus LC 500, unveiled in Detroit on Monday, is the stunning exception to that auto industry rule.


ES, Not EZ
October 20, 2015

ES, Not EZ

Toyota's manufacturing plant in Kentucky celebrated the line-off of the first U.S.-built Lexus ES, the culmination of more than two years of detailed preparation and training.


Welcome to the Revolution!
October 20, 2015

Welcome to the Revolution!

Last week, Lexus’ U.S. dealers gathered near the historic epicenter of the American Revolution—and rallied around a different kind of rebellion.


An RX for Success
September 09, 2015

An RX for Success

So, what's new and exciting about the next-generation RX? In true kaizen fashion, it's the net effect of thoughtful revisions too numerous to count.


Empire State of Mind
April 02, 2015

Empire State of Mind

As Alicia Keys sings in her ode to New York: “These streets will make you feel brand new, these lights will inspire you.” The RAV4 Hybrid, Lexus RX and Scion iM and iA had similar effect at the New York Auto Show this week. Take a look.


Balancing Act
April 01, 2015

Balancing Act

How do you take the best-selling vehicle in your brand’s history and make it even more appealing? If you’re Lexus and the vehicle in question is the RX, the answer is now on display at the New York International Auto Show.  



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