Lexus unveiled its all-new, fifth-generation flagship LS sedan at the North American International Auto Show in Detroit this week. And just as the original did 28 years ago, this all-new LS promises to redefine what true luxury is really all about.
Lexus Group Vice President Jeff Bracken is excited about the future of the brand. And with bolder styling, forward-thinking customer service programs and the brand new LC 500, he has plenty of reasons to be.
Lexus held its National Dealer Meeting last week, gathering at the Kokugikan—Tokyo’s sacred temple of sumo wrestling—highlighting a 2,000-year old culture and a new understanding of omotenashi, or hospitality.
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