Scion Products

The tC sports coupe has accounted for 40 percent of all Scions sold since the brand’s debut 10 years ago. So how do you introduce the new without losing what customers love about the old? Scion revealed the answer to that question in the form of the 2014 tC at the New York International Auto Show today.

Scion is igniting its 10th anniversary with a SCION 10 Series, a collection of cars painted a premium color called Silver Ignition. The limited series debuted today at the New York International Auto Show.

When Scion burst on the scene 10 years ago, it was meant to serve as a laboratory to test new approaches in automotive retailing. That’s still true, as evidenced by the latest experiment: car sharing.

When Jay Thompson needed cars for his family, he chose the Scion tC – and multiplied it by three.

What cars are college students driving back to school? For the sons and daughters of Toyota associates, the choice is a no-brainer.

After three years marked by internal and external challenges, Toyota Motor Sales executives greeted attendees at the Toyota National Dealer Meeting held in Las Vegas on Tuesday with this refrain: “Our best days are just around the corner.”

The ivy may be wilting in the summer heat, but students are already beginning their hot pursuit of the hallowed halls of higher education. If your kids (or you) are headed to college in a Toyota, Lexus or Scion, please send us photos.

Some 1,100-plus associates who set aside an hour of their workday to get behind the wheel of not only the FR-S but also the iQ, Scion’s new microcar. In addition to the hands-on experience with the products, they were also reminded of the brand’s unique business model and the importance of its contribution to TMS.

Scion’s tC Release Series 8.0 is Absolutely Red – and when it comes to gorgeous, absolutely drop dead.

If there were ever a car that was meant to be marketed on the grassroots level, it would have to be the Scion iQ. And Scion dealer champions, always in search of innovative promotional opportunities, are beginning to tap into the iQ’s head-turning traits.