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Steve Soest used to carry his musical equipment in vans. But about a year and a half ago, he changed his tune and swapped his gas hog for a Prius v. As far as he's concerned, it rocks!

This Toyota Land Cruiser surveys a holy lake in a Buddhist kingdom on the “Roof of the World.” Where in the world is it?

There was much celebration at Toyota Motor Sales (TMS) in January when it reported that new-vehicle sales grew by 27 percent in 2012, and rightfully so. But lost amid the fanfare was, perhaps, the real success story of the year gone by: North American Export Operations more than doubled its numbers in last year.

Yip-yip-hurray! A Toyota Associate Networking Group called ToyoPets is making a dogged effort to help the company become more pet-friendly.

If Toyota’s designers have hit their mark, prospective buyers will judge the 2014 Tundra full-size pickup truck by its cover—and that will be a good thing. Unveiled at the Chicago Auto Show in February, the reimagined Tundra now presents a bold and powerful new look to match its always formidable hauling and towing capabilities.

When Eric Care, a City of San Diego lifeguard sergeant, got the call that a man four miles north of his location along Torrey Pines State Beach was in cardiac arrest, there wasn’t time to think. All he could do was react, and jump into his Toyota Tundra CrewMax 4x4.

A few months ago, Strategic Planner Kevin Cho faced a challenge: how to draw a crowd of associates at TMS headquarters. His solution? Get his hands on the keys to the Lexus LF-LC concept car for a day.

Most people notice a car’s color. But few stop to think about why it’s, say, that particular shade of blue rather than another. Janis Ambrose Shard is among that inquisitive minority.

In December, the last of the 500 Lexus LFA supercars rolled off the assembly line. But if the 2014 IS sport sedan -- that made its world premiere today at the North American International Auto Show in Detroit -- is any indication, it’s safe to say the thrill-seeker spirit of Lexus’ halo car will live on in the brand’s production vehicles.

Unveiled today at the North American International Auto Show in Detroit, the Corolla Furia Concept has designs on the future.