﻿<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
<atom:link href="http://toyotadriverseat.com/pr/tds/news.xml" rel="self" type="application/rss+xml" />
<title>Toyota Driver'Seat: Driver'Seat</title>
<link>http://toyotadriverseat.com/pr/tds</link>
<description><![CDATA[Driver'Seat news and press releases]]></description>
<copyright></copyright>
<language>en-us</language>
<pubDate>Mon, 20 May 2013 05:59:39 GMT</pubDate>
<item>
<title>Family’s Allegiance to RAV4 Skyrockets</title>
<link>http://toyotadriverseat.com/pr/tds/family-s-allegiance-to-rav4-skyrockets.aspx?link_page_rss=246061</link>
<guid>http://toyotadriverseat.com/pr/tds/family-s-allegiance-to-rav4-skyrockets.aspx</guid>
<description><![CDATA[Looking for a lesson in loyalty? An Alabama family has seven RAV4s, and they'll probably buy more from the same sales consultant at the same dealership.<img src="http://toyotadriverseat.com/rss.ashx?id=706128" height="1" width="1" />]]></description>
<pubDate>Wed, 15 May 2013 14:10:00 GMT</pubDate>
</item>
<item>
<title>Where in the World Are These Wheels?</title>
<link>http://toyotadriverseat.com/pr/tds/where-tundra-answer.aspx?link_page_rss=246060</link>
<guid>http://toyotadriverseat.com/pr/tds/where-tundra-answer.aspx</guid>
<description><![CDATA[Where in the world is this Tundra? And who knew? Keep reading . . .<img src="http://toyotadriverseat.com/rss.ashx?id=706127" height="1" width="1" />]]></description>
<pubDate>Wed, 15 May 2013 14:00:00 GMT</pubDate>
</item>
<item>
<title>Lean Green Earth-Saving Machine</title>
<link>http://toyotadriverseat.com/pr/tds/lean-green-earth-saving-machine.aspx?link_page_rss=245872</link>
<guid>http://toyotadriverseat.com/pr/tds/lean-green-earth-saving-machine.aspx</guid>
<description><![CDATA[Don't be a loser! Be a reuser! That admonition is one of 116 environmental slogans conceived by Toyota associates as part of Earth Day celebrations across the nation. Words were accompanied by work that transformed associates and their families into green machines.<img src="http://toyotadriverseat.com/rss.ashx?id=705953" height="1" width="1" />]]></description>
<pubDate>Wed, 08 May 2013 14:10:00 GMT</pubDate>
</item>
<item>
<title>Where in the World Are These Wheels?</title>
<link>http://toyotadriverseat.com/pr/tds/where-in-the-world-Tundra.aspx?link_page_rss=245871</link>
<guid>http://toyotadriverseat.com/pr/tds/where-in-the-world-Tundra.aspx</guid>
<description><![CDATA[As a student defies gravity by a few degrees, this Tundra arrives at its future home after towing a space shuttle that used to leave Earth’s gravity in the stardust. Where in the world is it?
<img src="http://toyotadriverseat.com/rss.ashx?id=705952" height="1" width="1" />]]></description>
<pubDate>Wed, 08 May 2013 14:00:00 GMT</pubDate>
</item>
<item>
<title>Toyota Changes Its Tune, Reveals 4Runner at Music Festival</title>
<link>http://toyotadriverseat.com/pr/tds/toyota-changes-its-tune-reveals-4Runner.aspx?link_page_rss=245693</link>
<guid>http://toyotadriverseat.com/pr/tds/toyota-changes-its-tune-reveals-4Runner.aspx</guid>
<description><![CDATA[With rugged utility that can conquer harsh terrain, the Toyota 4Runner rivals the stagecoaches that used to traverse the Old West. So it’s only appropriate that the new 4Runner debuted April 27 at the Stagecoach country music festival in the desert town of Indio, Calif.<img src="http://toyotadriverseat.com/rss.ashx?id=705804" height="1" width="1" />]]></description>
<pubDate>Thu, 02 May 2013 14:10:00 GMT</pubDate>
</item>
<item>
<title>Driver’s Seat Posted THAT?!</title>
<link>http://toyotadriverseat.com/pr/tds/driver-s-seat-posted-that.aspx?link_page_rss=245691</link>
<guid>http://toyotadriverseat.com/pr/tds/driver-s-seat-posted-that.aspx</guid>
<description><![CDATA[You don't like that? What do you like? Please take a short readership survey and let us know.<img src="http://toyotadriverseat.com/rss.ashx?id=705803" height="1" width="1" />]]></description>
<pubDate>Thu, 02 May 2013 14:00:00 GMT</pubDate>
</item>
<item>
<title>Lexus’ Best-selling Car in America Will Soon Be Assembled in America</title>
<link>http://toyotadriverseat.com/pr/tds/lexus-best-selling-car-in-america-245300.aspx?link_page_rss=245300</link>
<guid>http://toyotadriverseat.com/pr/tds/lexus-best-selling-car-in-america-245300.aspx</guid>
<description><![CDATA[Lexus’ best-selling car in America will soon be assembled in America, a first for the brand and a tangible sign of Toyota Motor Corporation President Akio Toyoda’s Global Vision to make ever-better vehicles, give key regions around the world more autonomy and achieve sustainable growth.<img src="http://toyotadriverseat.com/rss.ashx?id=705470" height="1" width="1" />]]></description>
<pubDate>Mon, 22 Apr 2013 14:30:00 GMT</pubDate>
</item>
<item>
<title>Ripple Effect: South Campus Continues to Inspire Environmental Innovation, 10 Years Later</title>
<link>http://toyotadriverseat.com/pr/tds/ripple-effect-south-campus-continues-245298.aspx?link_page_rss=245298</link>
<guid>http://toyotadriverseat.com/pr/tds/ripple-effect-south-campus-continues-245298.aspx</guid>
<description><![CDATA[Toyota Motor Sales built the South Campus expansion, officially opened on Earth Day 10 years ago, to accommodate a growing workforce. Along the way, the LEED-certified structure has inspired environmentally sensitive development well beyond the Torrance, Calif.-based campus.<img src="http://toyotadriverseat.com/rss.ashx?id=705469" height="1" width="1" />]]></description>
<pubDate>Mon, 22 Apr 2013 14:15:00 GMT</pubDate>
</item>
<item>
<title>Return on Investment: Kansas City Associate Turns 16 Cents into a 24-year Career at TMS</title>
<link>http://toyotadriverseat.com/pr/tds/return-on-investment-kansas-city-245176.aspx?link_page_rss=245176</link>
<guid>http://toyotadriverseat.com/pr/tds/return-on-investment-kansas-city-245176.aspx</guid>
<description><![CDATA[Officially, John Smiros is the eCommerce manager in the Kansas City Region. But, odds are, you won’t find him at their offices in Kansas City, Mo. That’s because he spends 75 percent of his time out in the field, working hand-in-hand with dealers. “If I had a choice, it would be even more,” he says.
<img src="http://toyotadriverseat.com/rss.ashx?id=705253" height="1" width="1" />]]></description>
<pubDate>Tue, 16 Apr 2013 17:17:00 GMT</pubDate>
</item>
<item>
<title>Talk about Toyota</title>
<link>http://toyotadriverseat.com/pr/tds/talk-about-toyota-PRWeek.aspx?link_page_rss=245193</link>
<guid>http://toyotadriverseat.com/pr/tds/talk-about-toyota-PRWeek.aspx</guid>
<description><![CDATA[How did Toyota regain its mojo after grappling with the recession, recalls and natural disasters? PRWeek credits storytelling, customer service, social engagement and recognizing staff as the company's No. 1 advocacy group.<img src="http://toyotadriverseat.com/rss.ashx?id=705298" height="1" width="1" />]]></description>
<pubDate>Tue, 16 Apr 2013 17:15:00 GMT</pubDate>
</item>
<item>
<title>Executive Insider: Nancy Davies</title>
<link>http://toyotadriverseat.com/pr/tds/executive-insider-nancy-davies-245023.aspx?link_page_rss=245023</link>
<guid>http://toyotadriverseat.com/pr/tds/executive-insider-nancy-davies-245023.aspx</guid>
<description><![CDATA[Nancy Davies is vice president of Toyota Logistics Services (TLS). Here, she discusses the critical role TLS plays in processing vehicles and transporting them from Toyota’s North American ports and manufacturing plants to its dealers. In addition, she offers advice on how associates can grow within the larger Toyota organization.<img src="http://toyotadriverseat.com/rss.ashx?id=705081" height="1" width="1" />]]></description>
<pubDate>Tue, 09 Apr 2013 14:30:00 GMT</pubDate>
</item>
<item>
<title>Successful Women Answer the Call in Male-Dominated Professions</title>
<link>http://toyotadriverseat.com/pr/tds/successful-women-answer-the-call.aspx?link_page_rss=245012</link>
<guid>http://toyotadriverseat.com/pr/tds/successful-women-answer-the-call.aspx</guid>
<description><![CDATA[When joining what feels like a boys' club, women may feel like outsiders. But that doesn't mean they shouldn't speak up. And that's exactly what four women did during a recent panel discussion about successful women in male-dominated industries.<img src="http://toyotadriverseat.com/rss.ashx?id=705078" height="1" width="1" />]]></description>
<pubDate>Tue, 09 Apr 2013 14:15:00 GMT</pubDate>
</item>
<item>
<title>Are You Wild About Your Wheels?</title>
<link>http://toyotadriverseat.com/pr/tds/are-you-wild-about-your-wheels.aspx?link_page_rss=245010</link>
<guid>http://toyotadriverseat.com/pr/tds/are-you-wild-about-your-wheels.aspx</guid>
<description><![CDATA[For many, a car is more than sheet metal. It’s sweet metal. To learn whether you’re sweet on your vehicle, Driver’s Seat conducted a poll last week. Read on for the results...<img src="http://toyotadriverseat.com/rss.ashx?id=705077" height="1" width="1" />]]></description>
<pubDate>Tue, 09 Apr 2013 14:00:00 GMT</pubDate>
</item>
<item>
<title>Kazuo Ohara’s Journey, at Times By Foot, Leads to the Top of the TMS Org Chart</title>
<link>http://toyotadriverseat.com/pr/tds/kazuo-ohara-s-journey-at-times-244893.aspx?link_page_rss=244893</link>
<guid>http://toyotadriverseat.com/pr/tds/kazuo-ohara-s-journey-at-times-244893.aspx</guid>
<description><![CDATA[The new Toyota Motor Sales president, Kazuo Ohara, is known for being an avid walker, an odd hobby perhaps for someone who’s made a career in the car business. But, rest assured, he is well grounded when it comes to Toyota and its competitive landscape.<img src="http://toyotadriverseat.com/rss.ashx?id=704871" height="1" width="1" />]]></description>
<pubDate>Tue, 02 Apr 2013 20:05:58 GMT</pubDate>
</item>
<item>
<title>Talk about Toyota</title>
<link>http://toyotadriverseat.com/pr/tds/talk-about-toyota-two.aspx?link_page_rss=244660</link>
<guid>http://toyotadriverseat.com/pr/tds/talk-about-toyota-two.aspx</guid>
<description><![CDATA[When it came time to implement a new towing standard, most automakers balked. Toyota was the only company to comply, earning praise from an editorial in Automotive News.<img src="http://toyotadriverseat.com/rss.ashx?id=704863" height="1" width="1" />]]></description>
<pubDate>Tue, 02 Apr 2013 14:30:00 GMT</pubDate>
</item>
<item>
<title>Does Your Car Make Your Heart Skip a Beep?</title>
<link>http://toyotadriverseat.com/pr/tds/does-your-car-make-your-heart.aspx?link_page_rss=244654</link>
<guid>http://toyotadriverseat.com/pr/tds/does-your-car-make-your-heart.aspx</guid>
<description><![CDATA[Do you treasure your Toyota? Are you sweet on your Scion? Do you lust after your Lexus? Please take our poll and let us know how close you are to your car.
<img src="http://toyotadriverseat.com/rss.ashx?id=704862" height="1" width="1" />]]></description>
<pubDate>Tue, 02 Apr 2013 14:00:00 GMT</pubDate>
</item>
<item>
<title>2014 Scion tC Takes a Highly Successful Combination and Lifts It Even Higher</title>
<link>http://toyotadriverseat.com/pr/tds/2014-scion-tc-takes-a-highly-successful-244579.aspx?link_page_rss=244579</link>
<guid>http://toyotadriverseat.com/pr/tds/2014-scion-tc-takes-a-highly-successful-244579.aspx</guid>
<description><![CDATA[The tC sports coupe has accounted for 40 percent of all Scions sold since the brand’s debut 10 years ago. So how do you introduce the new without losing what customers love about the old? Scion revealed the answer to that question in the form of the 2014 tC at the New York International Auto Show today.<img src="http://toyotadriverseat.com/rss.ashx?id=704768" height="1" width="1" />]]></description>
<pubDate>Thu, 28 Mar 2013 14:20:00 GMT</pubDate>
</item>
<item>
<title>Precious Metal</title>
<link>http://toyotadriverseat.com/pr/tds/precious-metal.aspx?link_page_rss=244569</link>
<guid>http://toyotadriverseat.com/pr/tds/precious-metal.aspx</guid>
<description><![CDATA[Scion is igniting its 10th anniversary with a SCION 10 Series, a collection of cars painted a premium color called Silver Ignition. The limited series debuted today at the New York International Auto Show.<img src="http://toyotadriverseat.com/rss.ashx?id=704767" height="1" width="1" />]]></description>
<pubDate>Thu, 28 Mar 2013 14:10:00 GMT</pubDate>
</item>
<item>
<title>This is Only a Test: Scion iQ EVs Help TMS Explore Feasibility of Car Sharing</title>
<link>http://toyotadriverseat.com/pr/tds/this-is-only-a-test-scion-iq-evs-244578.aspx?link_page_rss=244578</link>
<guid>http://toyotadriverseat.com/pr/tds/this-is-only-a-test-scion-iq-evs-244578.aspx</guid>
<description><![CDATA[When Scion burst on the scene 10 years ago, it was meant to serve as a laboratory to test new approaches in automotive retailing. That’s still true, as evidenced by the latest experiment: car sharing.<img src="http://toyotadriverseat.com/rss.ashx?id=704766" height="1" width="1" />]]></description>
<pubDate>Thu, 28 Mar 2013 14:00:00 GMT</pubDate>
</item>
<item>
<title>2014 Highlander: Courtly Crossover Offers Nuanced Balance of Luxury and Utility</title>
<link>http://toyotadriverseat.com/pr/tds/2014-highlander-courtly-crossover.aspx?link_page_rss=244525</link>
<guid>http://toyotadriverseat.com/pr/tds/2014-highlander-courtly-crossover.aspx</guid>
<description><![CDATA[With its chiseled exterior and supple interior, the all-new Highlander is a synthesis of styling that infuses function with flare. But function doesn’t take a backseat. It takes the third-row seat and makes it better.<img src="http://toyotadriverseat.com/rss.ashx?id=704709" height="1" width="1" />]]></description>
<pubDate>Wed, 27 Mar 2013 13:40:00 GMT</pubDate>
</item>
<item>
<title>Lexus in Texas? Austin Proves to be the Perfect Host for 2014 IS’ Coming Out Party</title>
<link>http://toyotadriverseat.com/pr/tds/lexus-in-texas-austin-proves-to-244546.aspx?link_page_rss=244546</link>
<guid>http://toyotadriverseat.com/pr/tds/lexus-in-texas-austin-proves-to-244546.aspx</guid>
<description><![CDATA[Over the past two weeks, Lexus hosted a marathon coming out party for the next generation 2014 Lexus IS sport sedan. Media from throughout the world participated in technical briefings, test drove the car on the road and pushed it to its limits on a racetrack. And it all took place in...Texas. That’s right: Texas.<img src="http://toyotadriverseat.com/rss.ashx?id=704704" height="1" width="1" />]]></description>
<pubDate>Wed, 27 Mar 2013 13:30:00 GMT</pubDate>
</item>
<item>
<title>Talk about Toyota</title>
<link>http://toyotadriverseat.com/pr/tds/talk-about-toyota-innovate.aspx?link_page_rss=244524</link>
<guid>http://toyotadriverseat.com/pr/tds/talk-about-toyota-innovate.aspx</guid>
<description><![CDATA[An appliance manufacturer? That's a derisive reference to Toyota's ability to assemble vehicles, and it's a bum rap, according to an opinion piece in The Detroit News. In a new Driver's Seat column, we share excerpts from the essay, which states that Toyota "rarely gets the credit it deserves for innovation and influence."<img src="http://toyotadriverseat.com/rss.ashx?id=704703" height="1" width="1" />]]></description>
<pubDate>Wed, 27 Mar 2013 13:15:00 GMT</pubDate>
</item>
<item>
<title>TLS Associate Beats Fatigue, and the Clock, to Complete 50-mile Ultra Marathon</title>
<link>http://toyotadriverseat.com/pr/tds/tls-associate-beats-fatigue-and-244353.aspx?link_page_rss=244353</link>
<guid>http://toyotadriverseat.com/pr/tds/tls-associate-beats-fatigue-and-244353.aspx</guid>
<description><![CDATA[If it’s true that it takes 24 hours for the Earth to make a full rotation, then Drew Sills must be from another planet. How else could he hold down a full-time job with Toyota Logistics Services (TLS), fulfill his duties as a husband and father and train for a 50-mile ultra marathon? There’s just not enough time in the day. Or is there?<img src="http://toyotadriverseat.com/rss.ashx?id=704519" height="1" width="1" />]]></description>
<pubDate>Wed, 20 Mar 2013 16:27:35 GMT</pubDate>
</item>
<item>
<title>Lexus Visit Inspires a New Chapter in Instructor’s Career</title>
<link>http://toyotadriverseat.com/pr/tds/lexus-visit-inspires-a-new-chapter.aspx?link_page_rss=244326</link>
<guid>http://toyotadriverseat.com/pr/tds/lexus-visit-inspires-a-new-chapter.aspx</guid>
<description><![CDATA[As a T-TEN instructor, Bob Eyler was required to complete automotive training of his own. That’s why he visited the Lexus Eastern Area office in Parsippany, N.J., and that’s where he decided to pursue a career with Lexus.
<img src="http://toyotadriverseat.com/rss.ashx?id=704513" height="1" width="1" />]]></description>
<pubDate>Wed, 20 Mar 2013 14:00:00 GMT</pubDate>
</item>
<item>
<title>Jim Lentz Prepared to Lead Toyota into New Territory</title>
<link>http://toyotadriverseat.com/pr/tds/jim-lentz-prepared-to-lead-toyota.aspx?link_page_rss=244291</link>
<guid>http://toyotadriverseat.com/pr/tds/jim-lentz-prepared-to-lead-toyota.aspx</guid>
<description><![CDATA[As the new chief executive officer of the North America Region, Jim Lentz hopes to give Toyota’s Global Vision a local focus – and give customers products and services that are tailored to them.<img src="http://toyotadriverseat.com/rss.ashx?id=704450" height="1" width="1" />]]></description>
<pubDate>Tue, 19 Mar 2013 18:39:00 GMT</pubDate>
</item>
<item>
<title>They’re No.1! More and More, TMS Strives to Put the 'Customer First'</title>
<link>http://toyotadriverseat.com/pr/tds/they-re-no-1-more-and-more-tms-244295.aspx?link_page_rss=244295</link>
<guid>http://toyotadriverseat.com/pr/tds/they-re-no-1-more-and-more-tms-244295.aspx</guid>
<description><![CDATA[“Put the customer first and the rest will follow,” said Akio Toyoda, president of Toyota Motor Corporation. Nancy Fein, Toyota Motor Sales (TMS) group vice president of Customer Service, couldn't agree more. Perhaps that’s because it summarizes, aptly and succinctly, what TMS’ Customer First initiative is really all about.<img src="http://toyotadriverseat.com/rss.ashx?id=704443" height="1" width="1" />]]></description>
<pubDate>Tue, 19 Mar 2013 14:15:00 GMT</pubDate>
</item>
<item>
<title>Want to Drive Owner Retention? Keep Your Eyes on the New Customer First Dashboard</title>
<link>http://toyotadriverseat.com/pr/tds/want-to-drive-owner-retention-244292.aspx?link_page_rss=244292</link>
<guid>http://toyotadriverseat.com/pr/tds/want-to-drive-owner-retention-244292.aspx</guid>
<description><![CDATA[When the Customer First initiative launched a year ago, everyone agreed the organization wasn't lacking for dealer-customer interaction data. Rather, it was awash in it. The solution: A simple at-a-glance dashboard that all the key stakeholders could access via the Internet.<img src="http://toyotadriverseat.com/rss.ashx?id=704442" height="1" width="1" />]]></description>
<pubDate>Tue, 19 Mar 2013 14:00:00 GMT</pubDate>
</item>
<item>
<title>From ‘I Own’ to ‘We Share’: Lexus Eastern Area Embraces Radical Office Transformation</title>
<link>http://toyotadriverseat.com/pr/tds/from-i-own-to-we-share-lexus-eastern-244119.aspx?link_page_rss=244119</link>
<guid>http://toyotadriverseat.com/pr/tds/from-i-own-to-we-share-lexus-eastern-244119.aspx</guid>
<description><![CDATA[General Manager Scott Wracher is leading Lexus Eastern Area's move to a dramatically new workspace that aims to promote collaboration, efficiency and productivity -- all at a lower overhead cost.<img src="http://toyotadriverseat.com/rss.ashx?id=704255" height="1" width="1" />]]></description>
<pubDate>Tue, 12 Mar 2013 15:01:21 GMT</pubDate>
</item>
<item>
<title>Coming Soon to a Cubicle Near You? SIP Pushes for HQ Transformation</title>
<link>http://toyotadriverseat.com/pr/tds/coming-soon-to-a-cubicle-near-244118.aspx?link_page_rss=244118</link>
<guid>http://toyotadriverseat.com/pr/tds/coming-soon-to-a-cubicle-near-244118.aspx</guid>
<description><![CDATA[While the Lexus Eastern Area is on the leading edge of the workplace of the future, there are some forward-thinking groups at Toyota Motor Sales headquarters that might not be too far behind.<img src="http://toyotadriverseat.com/rss.ashx?id=704254" height="1" width="1" />]]></description>
<pubDate>Tue, 12 Mar 2013 14:54:07 GMT</pubDate>
</item>
<item>
<title>Vehicle Donations Help Hurricane Victims</title>
<link>http://toyotadriverseat.com/pr/tds/vehicle-donations-help-hurricane.aspx?link_page_rss=244097</link>
<guid>http://toyotadriverseat.com/pr/tds/vehicle-donations-help-hurricane.aspx</guid>
<description><![CDATA[What was ravaged in minutes can take months to restore. Four months after Hurricane Sandy pummeled homes and lives, Toyota donated the use of 20 vehicles to the Red Cross and a local church to support recovery efforts for one year.
<img src="http://toyotadriverseat.com/rss.ashx?id=704252" height="1" width="1" />]]></description>
<pubDate>Tue, 12 Mar 2013 13:45:00 GMT</pubDate>
</item>
<item>
<title>Toyota’s Mark Johnson is a Washington, D.C., Lobbyist, and Proud of It</title>
<link>http://toyotadriverseat.com/pr/tds/toyota-s-mark-johnson-is-a-washington-243936.aspx?link_page_rss=243936</link>
<guid>http://toyotadriverseat.com/pr/tds/toyota-s-mark-johnson-is-a-washington-243936.aspx</guid>
<description><![CDATA[Mark Johnson is a lobbyist for Toyota in its Government Affairs office based in Washington, D.C. He spends much of his time on Capitol Hill, building relationships with legislators whose votes could have an impact on Toyota’s business. And he wouldn’t have it any other way.<img src="http://toyotadriverseat.com/rss.ashx?id=704058" height="1" width="1" />]]></description>
<pubDate>Tue, 05 Mar 2013 15:30:00 GMT</pubDate>
</item>
<item>
<title>Toyota and Government Affairs: A Longstanding and Vital Partnership</title>
<link>http://toyotadriverseat.com/pr/tds/toyota-and-government-affairs-243935.aspx?link_page_rss=243935</link>
<guid>http://toyotadriverseat.com/pr/tds/toyota-and-government-affairs-243935.aspx</guid>
<description><![CDATA[Did you know that Toyota has maintained a Government Affairs team in Washington, D.C. for more than 25 years? Mark Johnson (see separate profile) is just one of nine lobbyists in an office with about 45 associates, who advance the company’s business interests with government.<img src="http://toyotadriverseat.com/rss.ashx?id=704056" height="1" width="1" />]]></description>
<pubDate>Tue, 05 Mar 2013 15:15:00 GMT</pubDate>
</item>
<item>
<title>The Envelope, Please: Lexus Pursues Passionate Filmmaking</title>
<link>http://toyotadriverseat.com/pr/tds/the-envelope-please-lexus.aspx?link_page_rss=243929</link>
<guid>http://toyotadriverseat.com/pr/tds/the-envelope-please-lexus.aspx</guid>
<description><![CDATA[Lexus is leaping into a new venture: producing five short films with The Weinstein Company and up-and-coming directors from around the world. It's part of the global brand's desire to speak with a global voice.<img src="http://toyotadriverseat.com/rss.ashx?id=704024" height="1" width="1" />]]></description>
<pubDate>Mon, 04 Mar 2013 21:32:38 GMT</pubDate>
</item>
<item>
<title>Where in the World Are These Wheels?</title>
<link>http://toyotadriverseat.com/pr/tds/where-Land-Cruiser-Yan.aspx?link_page_rss=243927</link>
<guid>http://toyotadriverseat.com/pr/tds/where-Land-Cruiser-Yan.aspx</guid>
<description><![CDATA[Where in the world are these wheels? And who won our contest? Read on...<img src="http://toyotadriverseat.com/rss.ashx?id=704023" height="1" width="1" />]]></description>
<pubDate>Mon, 04 Mar 2013 21:11:31 GMT</pubDate>
</item>
<item>
<title>Musician Sings Praises of Prius v, which Provides Loads of Versatility</title>
<link>http://toyotadriverseat.com/pr/tds/musician-sings-praises-of-prius.aspx?link_page_rss=243786</link>
<guid>http://toyotadriverseat.com/pr/tds/musician-sings-praises-of-prius.aspx</guid>
<description><![CDATA[Steve Soest used to carry his musical equipment in vans. But about a year and a half ago, he changed his tune and swapped his gas hog for a Prius v. As far as he's concerned, it rocks!<img src="http://toyotadriverseat.com/rss.ashx?id=703847" height="1" width="1" />]]></description>
<pubDate>Wed, 27 Feb 2013 15:10:00 GMT</pubDate>
</item>
<item>
<title>Where in the World Are These Wheels?</title>
<link>http://toyotadriverseat.com/pr/tds/where-land-cruiser.aspx?link_page_rss=243783</link>
<guid>http://toyotadriverseat.com/pr/tds/where-land-cruiser.aspx</guid>
<description><![CDATA[This Toyota Land Cruiser surveys a holy lake in a Buddhist kingdom on the “Roof of the World.” Where in the world is it?
<img src="http://toyotadriverseat.com/rss.ashx?id=703846" height="1" width="1" />]]></description>
<pubDate>Wed, 27 Feb 2013 15:00:00 GMT</pubDate>
</item>
<item>
<title>Tag Along with Winners of Tagline Challenge</title>
<link>http://toyotadriverseat.com/pr/tds/tag-along-with-winners.aspx?link_page_rss=243694</link>
<guid>http://toyotadriverseat.com/pr/tds/tag-along-with-winners.aspx</guid>
<description><![CDATA[The “Let’s Go Places” brand theme signifies a new chapter and direction for Toyota. As part of the “Let’s Go Places” Associate Challenge, more than 100 associates shared what the tagline means to them. Now we’re sharing the winning entries with you.<img src="http://toyotadriverseat.com/rss.ashx?id=703688" height="1" width="1" />]]></description>
<pubDate>Thu, 21 Feb 2013 15:22:33 GMT</pubDate>
</item>
<item>
<title>Executive Insider: Nihar Patel</title>
<link>http://toyotadriverseat.com/pr/tds/executive-insider-nihar-patel-243588.aspx?link_page_rss=243588</link>
<guid>http://toyotadriverseat.com/pr/tds/executive-insider-nihar-patel-243588.aspx</guid>
<description><![CDATA[Nihar Patel is vice president of North American Business Strategy. Here, he shares his insights on the company’s growing export business and how associates can grow within the larger Toyota organization.<img src="http://toyotadriverseat.com/rss.ashx?id=703671" height="1" width="1" />]]></description>
<pubDate>Wed, 20 Feb 2013 15:15:00 GMT</pubDate>
</item>
<item>
<title>Sharp Rise in North American Vehicle Exports Heralds the ‘Third Era of Toyota’</title>
<link>http://toyotadriverseat.com/pr/tds/sharp-rise-in-north-american-vehicle-243585.aspx?link_page_rss=243585</link>
<guid>http://toyotadriverseat.com/pr/tds/sharp-rise-in-north-american-vehicle-243585.aspx</guid>
<description><![CDATA[There was much celebration at Toyota Motor Sales (TMS) in January when it reported that new-vehicle sales grew by 27 percent in 2012, and rightfully so. But lost amid the fanfare was, perhaps, the real success story of the year gone by: North American Export Operations more than doubled its numbers in last year.<img src="http://toyotadriverseat.com/rss.ashx?id=703655" height="1" width="1" />]]></description>
<pubDate>Tue, 19 Feb 2013 15:00:00 GMT</pubDate>
</item>
<item>
<title>ToyoPets Serves as Watchdog for Creature Comforts</title>
<link>http://toyotadriverseat.com/pr/tds/toyopets-serves-as-watchdog.aspx?link_page_rss=243440</link>
<guid>http://toyotadriverseat.com/pr/tds/toyopets-serves-as-watchdog.aspx</guid>
<description><![CDATA[Yip-yip-hurray! A Toyota Associate Networking Group called ToyoPets is making a dogged effort to help the company become more pet-friendly.<img src="http://toyotadriverseat.com/rss.ashx?id=703501" height="1" width="1" />]]></description>
<pubDate>Wed, 13 Feb 2013 15:10:00 GMT</pubDate>
</item>
<item>
<title>Pet Owners Bitten by the Love Bug</title>
<link>http://toyotadriverseat.com/pr/tds/pet-owners-bitten-by-love.aspx?link_page_rss=243435</link>
<guid>http://toyotadriverseat.com/pr/tds/pet-owners-bitten-by-love.aspx</guid>
<description><![CDATA[Love often arrives on four paws. So on the eve of Valentine's Day, we're sharing photos of associates and their beloved pets. Who needs red roses when you've got wet noses?<img src="http://toyotadriverseat.com/rss.ashx?id=703500" height="1" width="1" />]]></description>
<pubDate>Wed, 13 Feb 2013 15:00:00 GMT</pubDate>
</item>
<item>
<title>The Strong Silent Type: More than Ever, the 2014 Tundra Looks the Part</title>
<link>http://toyotadriverseat.com/pr/tds/the-strong-silent-type-more-than-243225.aspx?link_page_rss=243225</link>
<guid>http://toyotadriverseat.com/pr/tds/the-strong-silent-type-more-than-243225.aspx</guid>
<description><![CDATA[If Toyota’s designers have hit their mark, prospective buyers will judge the 2014 Tundra full-size pickup truck by its cover—and that will be a good thing. Unveiled at the Chicago Auto Show in February, the reimagined Tundra now presents a bold and powerful new look to match its always formidable hauling and towing capabilities.
<img src="http://toyotadriverseat.com/rss.ashx?id=703314" height="1" width="1" />]]></description>
<pubDate>Thu, 07 Feb 2013 15:00:00 GMT</pubDate>
</item>
<item>
<title>Beach Rescues and Toyota 4x4s: This Really Is Life and Death</title>
<link>http://toyotadriverseat.com/pr/tds/beach-rescues-and-toyota-4x4s-243227.aspx?link_page_rss=243227</link>
<guid>http://toyotadriverseat.com/pr/tds/beach-rescues-and-toyota-4x4s-243227.aspx</guid>
<description><![CDATA[When Eric Care, a City of San Diego lifeguard sergeant, got the call that a man four miles north of his location along Torrey Pines State Beach was in cardiac arrest, there wasn’t time to think. All he could do was react, and jump into his Toyota Tundra CrewMax 4x4.<img src="http://toyotadriverseat.com/rss.ashx?id=703313" height="1" width="1" />]]></description>
<pubDate>Thu, 07 Feb 2013 14:45:00 GMT</pubDate>
</item>
<item>
<title>Advanced Product Planner Loves His Work, Even If He Can’t Talk About It</title>
<link>http://toyotadriverseat.com/pr/tds/advanced-product-planner-loves-243014.aspx?link_page_rss=243014</link>
<guid>http://toyotadriverseat.com/pr/tds/advanced-product-planner-loves-243014.aspx</guid>
<description><![CDATA[A few months ago, Strategic Planner Kevin Cho faced a challenge: how to draw a crowd of associates at TMS headquarters. His solution? Get his hands on the keys to the Lexus LF-LC concept car for a day.<img src="http://toyotadriverseat.com/rss.ashx?id=703026" height="1" width="1" />]]></description>
<pubDate>Tue, 29 Jan 2013 15:30:00 GMT</pubDate>
</item>
<item>
<title>Where Do Car Colors Come From? Color and Materials Manager Pulls Back the Curtain</title>
<link>http://toyotadriverseat.com/pr/tds/where-do-car-colors-come-from-243013.aspx?link_page_rss=243013</link>
<guid>http://toyotadriverseat.com/pr/tds/where-do-car-colors-come-from-243013.aspx</guid>
<description><![CDATA[Most people notice a car’s color. But few stop to think about why it’s, say, that particular shade of blue rather than another. Janis Ambrose Shard is among that inquisitive minority.<img src="http://toyotadriverseat.com/rss.ashx?id=703025" height="1" width="1" />]]></description>
<pubDate>Tue, 29 Jan 2013 15:15:00 GMT</pubDate>
</item>
<item>
<title>Do You Suffer from a Ferocious Case of Puppy Love?</title>
<link>http://toyotadriverseat.com/pr/tds/puppy-love.aspx?link_page_rss=243000</link>
<guid>http://toyotadriverseat.com/pr/tds/puppy-love.aspx</guid>
<description><![CDATA[Let the fur fly! As Valentine's Day approaches, we're celebrating the love between people and pets. So please fetch a photo of the divine creature that's stolen your heart, and send it to Driver's Seat.<img src="http://toyotadriverseat.com/rss.ashx?id=703024" height="1" width="1" />]]></description>
<pubDate>Tue, 29 Jan 2013 15:00:00 GMT</pubDate>
</item>
<item>
<title>Associates Make Major Effort to Fulfill Modest Wishes of Senior Citizens</title>
<link>http://toyotadriverseat.com/pr/tds/associates-make-major-effort-to-242795.aspx?link_page_rss=242795</link>
<guid>http://toyotadriverseat.com/pr/tds/associates-make-major-effort-to-242795.aspx</guid>
<description><![CDATA[The first year the African American Collaborative partnered with Project CARE, members fulfilled the holiday wish lists of 30 needy seniors. This past holiday season, associates from throughout Toyota Motor Sales donated more than 1,000 gifts to 200 seniors.<img src="http://toyotadriverseat.com/rss.ashx?id=702781" height="1" width="1" />]]></description>
<pubDate>Tue, 22 Jan 2013 15:45:00 GMT</pubDate>
</item>
<item>
<title>Toyota, Cincinnati Children’s Hospital Collaborate on Child Car Seat Education Campaign</title>
<link>http://toyotadriverseat.com/pr/tds/toyota-cincinnati-children-s-hospital-242771.aspx?link_page_rss=242771</link>
<guid>http://toyotadriverseat.com/pr/tds/toyota-cincinnati-children-s-hospital-242771.aspx</guid>
<description><![CDATA[Cars and trucks are safer than ever. Yet, nationwide, motor vehicle crashes remain the leading cause of death of young children. Why is this so?
 
Two National Highway Safety Administration statistics go to the heart, and the heartache, of...<img src="http://toyotadriverseat.com/rss.ashx?id=702780" height="1" width="1" />]]></description>
<pubDate>Tue, 22 Jan 2013 15:20:00 GMT</pubDate>
</item>
<item>
<title>Beyond a Reasonable Doubt, TMS Legal Team Makes a Difference in Children’s Lives</title>
<link>http://toyotadriverseat.com/pr/tds/beyond-a-reasonable-doubt.aspx?link_page_rss=242793</link>
<guid>http://toyotadriverseat.com/pr/tds/beyond-a-reasonable-doubt.aspx</guid>
<description><![CDATA[When it comes to donating their services, Toyota Motor Sales (TMS) Legal associates have raised the bar. They recently helped three families adopt foster children.
<img src="http://toyotadriverseat.com/rss.ashx?id=702778" height="1" width="1" />]]></description>
<pubDate>Tue, 22 Jan 2013 15:00:00 GMT</pubDate>
</item>
<item>
<title>LFA Paves the Way: Lexus Unveils Next-Generation 2014 IS in Detroit</title>
<link>http://toyotadriverseat.com/pr/tds/lfa-paves-the-way-lexus-unveils-242693.aspx?link_page_rss=242693</link>
<guid>http://toyotadriverseat.com/pr/tds/lfa-paves-the-way-lexus-unveils-242693.aspx</guid>
<description><![CDATA[In December, the last of the 500 Lexus LFA supercars rolled off the assembly line. But if the 2014 IS sport sedan -- that made its world premiere today at the North American International Auto Show in Detroit -- is any indication, it’s safe to say the thrill-seeker spirit of Lexus’ halo car will live on in the brand’s production vehicles.<img src="http://toyotadriverseat.com/rss.ashx?id=702573" height="1" width="1" />]]></description>
<pubDate>Tue, 15 Jan 2013 14:30:00 GMT</pubDate>
</item>
<item>
<title>OMG: Parents Drive Teens to Distraction (But Toyota’s Safety Education Programs Can Smooth the Road Ahead)</title>
<link>http://toyotadriverseat.com/pr/tds/parents-drive-teens-to-distraction.aspx?link_page_rss=242560</link>
<guid>http://toyotadriverseat.com/pr/tds/parents-drive-teens-to-distraction.aspx</guid>
<description><![CDATA[Learn how Toyota's safety education programs can help teens and their parents overcome driving distractions.<img src="http://toyotadriverseat.com/rss.ashx?id=702545" height="1" width="1" />]]></description>
<pubDate>Mon, 14 Jan 2013 23:00:00 GMT</pubDate>
</item>
</channel>
</rss>
