All Stories

Looking for a lesson in loyalty? An Alabama family has seven RAV4s, and they'll probably buy more from the same sales consultant at the same dealership.

Where in the world is this Tundra? And who knew? Keep reading . . .

Don't be a loser! Be a reuser! That admonition is one of 116 environmental slogans conceived by Toyota associates as part of Earth Day celebrations across the nation. Words were accompanied by work that transformed associates and their families into green machines.

As a student defies gravity by a few degrees, this Tundra arrives at its future home after towing a space shuttle that used to leave Earth’s gravity in the stardust. Where in the world is it?

With rugged utility that can conquer harsh terrain, the Toyota 4Runner rivals the stagecoaches that used to traverse the Old West. So it’s only appropriate that the new 4Runner debuted April 27 at the Stagecoach country music festival in the desert town of Indio, Calif.

You don't like that? What do you like? Please take a short readership survey and let us know.

Lexus’ best-selling car in America will soon be assembled in America, a first for the brand and a tangible sign of Toyota Motor Corporation President Akio Toyoda’s Global Vision to make ever-better vehicles, give key regions around the world more autonomy and achieve sustainable growth.

Toyota Motor Sales built the South Campus expansion, officially opened on Earth Day 10 years ago, to accommodate a growing workforce. Along the way, the LEED-certified structure has inspired environmentally sensitive development well beyond the Torrance, Calif.-based campus.

Officially, John Smiros is the eCommerce manager in the Kansas City Region. But, odds are, you won’t find him at their offices in Kansas City, Mo. That’s because he spends 75 percent of his time out in the field, working hand-in-hand with dealers. “If I had a choice, it would be even more,” he says.

How did Toyota regain its mojo after grappling with the recession, recalls and natural disasters? PRWeek credits storytelling, customer service, social engagement and recognizing staff as the company's No. 1 advocacy group.