Marketing

Do You Know Jack?
April 07, 2015

Do You Know Jack?

Toyota’s Group Vice President of Marketing sits down to talk about baseball, Brand Shift and breakfast


‘Happy New Birthday, Toyota!’
February 24, 2015

‘Happy New Birthday, Toyota!’

Executive Chairman Yoshi Inaba shares his personal thoughts on how the company’s actions since the dark days of the recall crisis have set the stage for a much brighter future.


ToyotaCare Update
February 24, 2015

ToyotaCare Update

The ToyotaCare no-cost maintenance program, launched in the wake of the recall crisis in 2010, has raised the bar on customer care. Meanwhile, competitors are still trying to catch up.


Toyota Plans Future Growth in U.S.-Latino Market
September 30, 2014

Toyota Plans Future Growth in U.S.-Latino Market

Pat Pineda shares the latest on Toyota’s efforts to grow market share among Latinos.


A Sienna for the YouTube Era
August 20, 2014

A Sienna for the YouTube Era

You may have heard the hullabaloo in July about the 2015 Sienna’s launch. That little bit of brilliance originated from Toyota’s Corporate Communications and Marketing teams, which figured out that the Sienna’s influence was best illustrated by social media influencers.


Trucks and Clicks
July 02, 2014

Trucks and Clicks

Given the popularity of Facebook and the growing impact of social media, it might seem the two are one in the same. But when Marketing launched the “Tundra Engineer’s Know-How” social media campaign last fall, Facebook wasn’t at the center of it.


Change Agent
May 28, 2014

Change Agent

James Colon has been in sales for most of his 34 years at Toyota. But now, as vice president of African American Business Strategy, he has to figure out how to sell cars by anticipating the wants and needs of a rapidly changing consumer landscape.


Fresh Powder, Fresh Perspective
April 08, 2014

Fresh Powder, Fresh Perspective

Doctors gave Amy Purdy a 2 percent chance of living after meningitis took her legs. She's come a long way since then.


Training Days
April 08, 2014

Training Days

How do you prepare a group of celebrities to race the Scion FR-S and avoid cement barriers?


It’s a Shear Thing
March 03, 2014

It’s a Shear Thing

Lexus has a hair-raising proposition: Shave your head, help collect donations toward the fight against children’s cancers and compete in the Lexus Bold IS contest that starts today in partnership with the St. Baldrick’s Foundation.



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