Journey to a Decision
April 14, 2015

Journey to a Decision

Making the decision about whether or not to move to Texas was painful and slow, but Lisa Yamada shares her personal path to finally figuring it out.


A Tale of Two Cities
April 14, 2015

A Tale of Two Cities

Driver’s Seat writer Dan Nied has Dallas – or Los Angeles – constantly on his mind. He shares some of his innermost thoughts here.


Introducing Osamu “Simon” Nagata
April 07, 2015

Introducing Osamu “Simon” Nagata

Effective April 1, Osamu "Simon" Nagata became chief administrative officer of Toyota Motor North America, overseeing the transition to One Toyota. Here, he shares his thoughts on this highly challenging undertaking.


The American Lawyer in Japan
April 07, 2015

The American Lawyer in Japan

Chris Reynolds recently ascended to the global stage as Toyota Motor Corporation’s new General Counsel. Driver’s Seat sat down with him to discuss his move from TMS, the implications of his hire and the new American influence at TMC. 


Do You Know Jack?
April 07, 2015

Do You Know Jack?

Toyota’s Group Vice President of Marketing sits down to talk about baseball, Brand Shift and breakfast


When Innovations Converge
April 02, 2015

When Innovations Converge

The 2016 RAV4 Hybrid promises to deliver better fuel economy ratings and more horsepower than its gasoline-powered siblings, yet retain all of the same verstatility.


Empire State of Mind
April 02, 2015

Empire State of Mind

As Alicia Keys sings in her ode to New York: “These streets will make you feel brand new, these lights will inspire you.” The RAV4 Hybrid, Lexus RX and Scion iM and iA had similar effect at the New York Auto Show this week. Take a look.


Balancing Act
April 01, 2015

Balancing Act

How do you take the best-selling vehicle in your brand’s history and make it even more appealing? If you’re Lexus and the vehicle in question is the RX, the answer is now on display at the New York International Auto Show.  


Sweet iMotion
April 01, 2015

Sweet iMotion

The brand new Scion iM introduces a whole new generation of customers to the signature Scion style of excitement and affordability.


Segment Buster
April 01, 2015

Segment Buster

With agile lines and loads of standard features, Scion's brand new iA simply redefines the entry subcompact segment.


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