Lights, Camera, Camry!
April 16, 2014

Lights, Camera, Camry!

The road between the designer’s imagination and the customer’s driveway is long, and one of the final stops on that road is getting gussied up for the auto show stage.


Need for Speed
April 16, 2014

Need for Speed

Toyota Racing Development (TRD) inspired the original design of the FR-S sports coupe. With the unveiling of the FR-S Release Series 1.0 in New York today, it’s clear that TRD is still setting the pace.


Let There Be Light
April 16, 2014

Let There Be Light

The Scion xB Release Series 10.0, introduced today in New York, incorporates new technology that’s clearly functional but also unabashedly fun.
 


Fresh Powder, Fresh Perspective
April 08, 2014

Fresh Powder, Fresh Perspective

Doctors gave Amy Purdy a 2 percent chance of living after meningitis took her legs. She's come a long way since then.


Training Days
April 08, 2014

Training Days

How do you prepare a group of celebrities to race the Scion FR-S and avoid cement barriers?


Green Gets Dirty
April 08, 2014

Green Gets Dirty

TMMK launches project that will generate power from gas in a landfill about 10 miles away from the Georgetown facility.
 


Power Up!
April 02, 2014

Power Up!

It’s pretty cool what one company, a college hockey team and an innovative non-profit can do.
 


‘Democratic Philanthropy’
April 02, 2014

‘Democratic Philanthropy’

Toyota enjoys a well-earned reputation for corporate philanthropy, supporting worthy causes with dollars that flow primarily from the top down. But the Toyota Asian American Society in Alliance (TAASiA) is proving that helping those in need can also percolate from the bottom up.


Full Speed Ahead
March 25, 2014

Full Speed Ahead

If you don’t know Martinez, that’s fine. Toyota is a big company. But there is a good chance you will know her eventually. She loves meeting new people.


Proactive on Parts
March 25, 2014

Proactive on Parts

Thanks to a new electronic newsletter, the Dealer Parts Call Center, housed at the North American Parts Operation’s (NAPO) Torrance office, has learned how to anticipate and respond to questions before dealers even pick up the phone to ask.


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