A private racetrack in the Catskill Mountains proved to be perfect venue for the launch of the 2015 Lexus RC--a breathtaking all-new vehicle that dares to turn the industry's luxury sport coupe category on its ear.
The ALS Ice Bucket Challenge, the social media sensation that’s sweeping the nation this summer, made its way to the upper rungs of the corporate ladder heading into the Toyota National Dealer Meeting.
Make no mistake: With the opening of its temporary office in Plano, Toyota has embarked on a new era in North America, even if most of its people won’t move into the all-new unified headquarters for another two years.
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