A New Toyota
January 18, 2017

A New Toyota

Six years ago, Akio Toyoda outlined a new global vision for Toyota. Now, tangible signs  like the transformation of plants such as Toyota Motor Manufacturing, Kentucky and thoroughly reimagined products such as the just-revealed 2018 Camry  are beginning to materialize.


Love Your Car? Show Us!
January 18, 2017

Love Your Car? Show Us!

Send us photos of you loving your Toyota or Lexus – be it on a road trip, in your driveway, in action or standing still – and it might appear in a special Valentine’s Day edition of Driver’s Seat. 


Soul Stirring
January 10, 2017

Soul Stirring

Toyota unveiled the eighth generation of its venerable sedan in Detroit on Monday. And while full details won’t be shared until closer to the sales date in late summer, it’s clear from the first look that this Camry is unlike any we’ve seen before.


Luxury Disruptor
January 10, 2017

Luxury Disruptor

Lexus unveiled its all-new, fifth-generation flagship LS sedan at the North American International Auto Show in Detroit this week. And just as the original did 28 years ago, this all-new LS promises to redefine what true luxury is really all about.


Nied to Know: North American International Auto Show – Day 1
January 10, 2017

Nied to Know: North American International Auto Show – Day 1

Hey! We’re in Detroit! With a video camera. So we made a video about what’s happening at the North American International Auto Show. Check it out.


Say Hello to Yui and the Concept-i
January 04, 2017

Say Hello to Yui and the Concept-i

Toyota went to CES yesterday to show off its latest version of the future: a brilliant concept and user interface that team to create a warm, energetic experience for drivers of all skill levels. 


Competitive Spirit
January 04, 2017

Competitive Spirit

Inspired by last year's Summer Games in Rio, Toyota Motor Manufacturing Mississippi held its first-ever Olympic Challenge for team members designed to help "keep the healthy healthy."


Loud and Clear
December 20, 2016

Loud and Clear

Daniel Lethcoe can’t hear. So what? That hasn’t stopped him from pursuing his goals and wowing his coworkers at Johnson City Toyota. 


Providing a Path
December 20, 2016

Providing a Path

The three founders of the Dan Wolf Automotive Group built a school in 2007 that catered to severely autistic children. That school came to be known as the Turning Pointe CN Day School, working under their Turning Pointe Autism Foundation.


Metal to the Pedal
December 20, 2016

Metal to the Pedal

Nearly 100 team members put in a little elbow grease this month, assembling more than 200 bikes to help Together We Rise’s efforts benefitting foster children. 


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